On the software spend side, this figure dipped 37% in October to $620 million as displayed in the earlier chart. That was a monumental month, and an outlier. Namely considering this time last year we saw the best October of the entire decade, when total spending reached upwards of a whopping $1.57 billion.

In fact, they are really freaking good for where we are in the console cycle. This October’s growth figures appear to be much worse than they are. 10% lower than the same time frame in 2018. When looking at 2019 to date, total consumer spending on all segments is at $9.3 billion. Which means the 34% decline since last year is up against a most impossible comparable. This the second best October month this decade, trailing only last year when both Call of Duty: Black Ops 4 and Red Dead Redemption 2 released. The success of Modern Warfare, among other strong software debuts I’ll mention in a bit, drove overall games industry spending to $1.034 billion in October. Call of Duty retained its distinction as the highest selling series of all time across the history of tracking, which dates back to 1995. This year’s title is essentially a re-imagining of its classic formula, this time on a rebuilt game engine with a more gritty campaign alongside its traditional multi-player offerings. This feat displays how truly massive it is, especially this year after generally positive critical reception plus the always present casual audience it attracts.Īctivision’s internal development team Infinity Ward returned to its Modern Warfare sub-series for the first time since last generation’s Modern Warfare 3 back in 2011. Even with only a single month of tracking. The last time a Call of Duty game didn’t lead at launch was October 2007, when another Activision property rocked the industry to the top of the chart: Guitar Hero III: Legends of Rock.Īs a result of its domination in October, Modern Warfare is immediately the best-selling game of the entire year. This year’s installment in Activision Blizzard’s first-person shooter series became the 12th consecutive title in the series to achieve top-seller status during its launch month, according to a recent report from industry tracking firm The NPD Group. Call of Duty: Modern Warfare is the latest commercial juggernaut in the long-gunning franchise, as it fought to the top of the domestic software chart last month in what was the second best October this decade on overall consumer spending across the U.S.

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